I think every woman must have, at some point during her life, imagined what her wedding might be like someday- a magical ceremony where, dressed in a luscious, gleaming white gown, you march down the aisle toward your forever-sweetie, who eagerly awaits to receive you, tears streaming down their face. This is your stereotypical vision of a wedding, and according to pretty much every facet of western pop culture, your wedding day is supposed to be one of the most blissful, special days of your entire life, which means people pour A TON of money into each little aspect of it- including the dress. I’m talking thousands of dollars here, just tossed at the nearest bridal boutique for a dress that will be worn exactly once (and maybe more if you have a daughter someday and they happen to want to wear your dress on their wedding day).
I used to have a very particular vision for how I wanted my wedding dress to look, which was something out of a fantasy- a ball gown of epic proportions that would make Cinderella swoon at the site of the dramatic, sweeping skirt. I imagined myself all wrapped up in a veil, carrying my flowers in front of me like a corpse in a coffin, all stiff-armed and painfully formal. And I might have been content with that, if I didn’t end up working in the bridal industry, working with bridal collections and staring at bridal dresses from different designers day in and day out- it’s ruined all of my bridal hopes and dreams.
All of this to say, if I have learned anything from my current position as an account manager at a company that creates websites that list products for bridal and prom retailers across the world, it’s that all wedding dresses look the same. I’ve become absolutely desensitized to all of the satin and tulle and lace and Mikado silk and beaded embroidery and floral appliques and mermaid silhouettes and A-line skirts and bateau necklines and illusion backs and and and… it’s so tiring, yet equally amazing to me that these designers can all repeatedly create the same overused styles each season and still sell so freaking many! And for so much money- the average bride will spend between $1,300 and $2,00 on the dress for her big day.
Here’s the deal- I made a decision after a straight year of basically injecting all things wedding dress straight into my veins on a daily basis, that for my wedding, I would avoid “wedding” dresses altogether. It just seems to me that since our culture has constructed this narrative around ~being a bride~, women are willing to shovel their cash into buying something just because it has the “wedding” label attached and they get to experience their own As-Seen-On-TV “Yes Moment.” Well, I’m not going to buy into it. Instead, since wedding dresses are so expensive anyways, I decided I’m going to indulge in my love of fashion and just buy a white dress from a designer I love. That way, instead of looking exactly like every other bride out there wearing a dress sanctioned by the bridal industry and marked up to match this arbitrary distinction, I’ll be wearing a unique, designer piece that allows me to show more of my personality. After all, isn’t that what your wedding should be about? Celebrating yourself and your partner and all of the things that made you fall in love with one another in the first place. No “wedding” dress required.
I briefly looked through a few of my favorite sites that carry luxury designer labels and chose my favorite white dresses that I think would work beautifully for any wedding (trust me, I’m an expert!). Check out my picks below:
Products, from left to right in rows:
Row 1:
Valentino, $6,700
Rosie Assoulin, $4,995
Roksanda, $2,475
Row 2:
Emilia Wickstead, $5,775
Alex Perry, $2,542
Peter Do, $2119.23
Row 3:
Fendi, $4,966
Alexander McQueen, $4,218
Rochas, $3,334
Row 4:
Erdem, $4,562
Parlor, $1,540
Alice McCall, $650
Row 5:
Huishan Zhang, $3,107
Gucci, $11,223
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